Union Brewery & Museum of Brewing

Monday, 15 May 2017, 17:00 – 23:00

The visit of the Pivovarna Union brewery, proudly standing in the middle of the capital Ljubljana and perfectly coexisting with the Tivoli City Park, is an exceptional technological, historical and emotional experience. The Union beer is being brewed since 1864 with top-quality ingredients and innovative flavours. The experience will take you into the heart of the brewery, on a walk through the tradition in the brewery museum and on a path of discovery of the culinary world of the most visited pub, in the company of the most popular beer in Ljubljana.

At 5 p.m. – Departure from the Congress Venue
From 5.30 p.m. to 11.00 p.m. – Visit of the Pivovarna Union brewery and museum, drinks and snacks at the brewery’s pub

Free of charge



Technical Tour – Laško Brewery & SIHRB

Thursday, 18 May 2017, 08:30 – 18:00



08.30 – 10.00 Departure from the Congress Venue and arrival to Laško by bus
10.00 – 12.00 Guided tour of the Pivovarna Laško brewery and Museum
12.00 – 14.00 Socialising on the municipal courtyard, beer snacks, tasting of Pivovarna Laško beer and performance by the Laško Brass Band with majorettes
14.00 – 14.30 Departure from Laško to Žalec
14.30 – 17.00 Visit of the Slovenian Institute of Hop Research and Brewing-SIHRB, the Green Gold Fountain and the Eco-Museum
18.00 Estimated time of arrival in Ljubljana


Journey into the heart of the Slovenian beer brewing 

In just one hour on the way from Ljubljana to the heart of Slovenian beer brewing, one may contemplate all of Slovenia’s diversity and beauty. From urban architecture to the silence and tranquillity of the Zasavje region mountains, the immense green and plains of the Šalek Valley, where Slovenian hops grow. This is followed by a short journey through the third largest Slovenian city, Celje, on a path trapped between mountains, where the Savinja river carved its riverbed.


The legendary Slovenian Pivovarna Laško brewery

The land of immense green nature has been hiding the birthplace of the first and largest Slovenian brewery – Pivovarna Laško – since 1825. Its products have always personified a tradition of top quality, made possible by the clear mountain water, an excellent local hops variety, carefully selected barley, the latest technology and most importantly, the unwavering love for beer. The most legendary of them all is the Laško Zlatorog beer, with its typical flavour given to it by a decades old recipe. This very beer helped write the story about the legendary Slovenian beer, which shows its strong character time and time again.


Visit of Žalec, the hops capital of Slovenia

Institute for Beer Brewing and Hop Growing of Žalec

With its expert, research, educational and counselling services, the institute contributes significantly to the development of the Slovenian hop growing and other agricultural activities. It is one of only three such professional establishments in the world, founded in 1952. A team of experts provides sound foundations for future generations of Slovenian agriculture and hop growing with great commitment, excitement and sincere love. Their main task in the area of researching hops is to improve varieties of hops which are adapted to the local environment. The team will offer a few samples to visitors of the EBC convention as a gift.


European attraction – Green Gold Fountain

When visiting Žalec, the centre of the lower Savinja Valley, a view opens up to the unique tourist attraction, the first beer fountain in Europe. The Green Gold Fountain is designed as hop umbels in two semi-circles, fountains: a beer fountain and a water fountain. A unique idea, a history of hop-growing tradition and technological perfection of beer pouring is what attracts visitors. Visitors can purchase a special micro-chipped beer mug and pour a beer of their choosing. The beer mug was designed by the world-renowned designer Oskar Kogoj and may be taken home. The beer fountain only offers beer containing quality Slovenian hops from the Savinja Valley.


Eco-Museum of Hop-Growing and Brewing Industry in Žalec

Eco-Museum of Hop-Growing and Brewing Industry in Slovenia offers a walk through the history of hops in the lower Savinja Valley, also known as the Green Gold Valley. The exhibition areas provide an interactive presentation of hop growing and beer brewing in Slovenia through history, and at the same time visitors may also view the process of beer brewing and taste the local beer Kukec.

Price: 20,00€